It was earlier this year when a new fridge appeared in the pet aisle at my local Tesco's, stocking a new brand to the UK from the US, a pet food called Freshpet. I'd never heard of Freshpet before, so was excited to see what it was all about.

Freshpet offers human-grade meats and vegetables, food that’s cooked, not processed and wholesome. They offer meat meals in rolls that can be sliced into pieces, they also offer treats. Freshpet is ideal for pet parents who want to feed their pets premium, real foods but are too busy or are not confident in making it at home.