Online reviews are a huge factor in our purchasing decision making process. Reading reviews help to decide if a business, service and/or product is trusted, giving us more confidence in our purchase making decision.  Reviews can be on either the product page and/or on blogs with reviews on products and services, for example https://matterous.com/ is a blog where reviews can be found.

Whether it is for a specific product and/or for a company/service I will often check online reviews frequently, this is because it gives me some level of reassurance and it can also gives a better understanding of the product/business. It's safe to say that online reviews often help us to make an informed purchasing decisions. 

Below are some reasons as to why online reviews can make buying online a more positive experience:

Can they be trusted - there are few companies or products that don't give the service/quality you pay for.  By reading reviews on peoples experience with the brand/product, you will learn from their feedback on what to expect and if the purchase experience will meet your expectations. Even when a buyer gives full Stars, I still want to know why it achieved top score.

How products can be best utilised - some reviews will go in-depth, and give feedback on their experience of using the product/service. You find some reviews will give quick fixes, tips and hints.

Delivery reliability - If you are paying extra for speedier delivery, you want to make sure you get your value for money. Also, if you are ordering for a specific event, you need reassurance that the item is going to be delivered as expected and that there are no common delays. 

peace of mind - when you go through reviews, you are seeking out peace of mind, because you want to know what to expect and to avoid any nasty surprises or frustrations. 

When next you want to buy an item, don’t rush into it – read reviews on that product - there are websites like BritainReviews that collects reviews, opinions and complaints on all shops and web shops in the UK.

Your shopping experience is in your hands so don't rely on the sales talk of some salesman. Instead, trust thousands of opinions of customers that went before you so you can learn from their personal experience. Because let's be honest: who do you trust more? A salesman, your friend with one informed opinion or the opinions of hundreds of customers that bought a computer, laptop, car insurance, flights or mobile phone subscription at that same company?